Nina Onungwa Advanced Portfolio

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How effective is the combination of your main product and ancillary texts? When a film has been produced it is very common that after it has been distributed, other products will be released alongside it for marketing purposes. These products implemented straight after the film can consist of anything such as magazine covers with the film on it, magazine articles, posters, televsion press and even flyers. However, due to advanced technology within the recent years flyers have not been used as much. These are the methods used to properly advertise the film, this has been implemented as a well known strategy to build up the hype for the film as the days get closer to the release date. Larger conglomerates such as Disney would have a very large budget for marketing, this gives them the chance to advertise on a larger scale, with a variety of different advertising plans. For example, Disney is well known for partnering with Mcdonalds and putting characters from that film as the toys i...

Movie Magazine Review Articles I will be researching about different movie review articles which will give me indication as to how the layout of mine will look like, as it needs to be as conventional as possible. By focusing on the format and language it will give me enough relevant information to construct an accurate representation of a conventional layout.   Within this film review from ‘Empire’ about the film ‘The Conjuring’ half of the page is filled with an image frame from the film. It is very large as it will grab the audiences attention as this dramatic shot has been denoted to attract the audience, through the characters fearful face which creates tension. Also, the iconography of the image is clear indication that the review is about a film within the horror genre, which will easily attract the correct target market. The title of the film is placed overlapping the image at the bottom of the image, the text is in white bold writing. This has been construct...

Questionnaire I decided to ask 20 different people for this questionnaire to get reliable feedback, which will further my knowledge about the horror genre. I decided to ask younger people as they are the age group my film production will be aimed at. 1.  What age bracket do you fall under? 2.  What is your gender? 3.  Do you like older horror films or post-modern? 4.  Out of these selected genres, which do you prefer other than horror? 5.  Dismal in distress or subverted representation on women? 6.  What influences you to watch a horror film? 7.  Are you more intrigued watching a horror when real-life stories are implemented? Questionnaire results analysis: What age bracket do you fall under? Results 15-16 5 17-18 10 19-20 3 21+ 2 Majority of the people that completed the questionnaire were aged 17-18, meaning it is more likely their answers will be taken into more consideration. ...

Audiences of the Horror genre I will be forming a detailed Audience Profile for the horror genre's target market as this will give me a perspective on who is watching this genre. With a detailed analysis it will be me relevant information for me to then implement into my film production, where I will have an understanding on what group within the demographic I will be marketing towards. My research will be mainly towards what type of people watch the psychological horror genre as this narrows it down to the exact audience profile most similar to the target market for my short film. I will be researching psycho-graphics which will give me a clearer insight on what specific audience I believe watches psychological horror films. With this research I am able to identify there likes and dislikes which is beneficial in regards to the creation of promotional packages and other marketing aspects. Psycho-graphic profiles is a heavily analysed outlook on the different people ...