How effective is the combination of your main product and ancillary texts? When a film has been produced it is very common that after it has been distributed, other products will be released alongside it for marketing purposes. These products implemented straight after the film can consist of anything such as magazine covers with the film on it, magazine articles, posters, televsion press and even flyers. However, due to advanced technology within the recent years flyers have not been used as much. These are the methods used to properly advertise the film, this has been implemented as a well known strategy to build up the hype for the film as the days get closer to the release date. Larger conglomerates such as Disney would have a very large budget for marketing, this gives them the chance to advertise on a larger scale, with a variety of different advertising plans. For example, Disney is well known for partnering with Mcdonalds and putting characters from that film as the toys i...
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