Technical Analysis on 'The Others' (2001)

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Horror Film Posters Analysis

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Horror Movie Posters There are many common conventions within a horror film poster that makes it easy for an audience to identify that it is within the horror genre when having a first glance at the poster. Lighting Within a conventional horror poster the lighting of the main image, which is normally a character or a conventional horror elements such as a haunted house the lighting is normally very dark and dim. In addition, it still may play on light by only having a few main areas of the image light so it grabs the audiences attention. With the darker image, it creates mystery and enigma which is a connotation of the horror genre. The use of lighting can be seen within the ‘Friday the 13 th ’ poster as around the centre the image is dark and dull however there is a bit of light on top of the antagonist where he can be slightly seen which could be a reflection on the narrative on how he is there, yet his identity is never revealed. Font The font within horror pos...
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Evaluation - question 2

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How effective is the combination of your main product and ancillary texts? When a film has been produced it is very common that after it has been distributed, other products will be released alongside it for marketing purposes. These products implemented straight after the film can consist of anything such as magazine covers with the film on it, magazine articles, posters, televsion press and even flyers. However, due to advanced technology within the recent years flyers have not been used as much. These are the methods used to properly advertise the film, this has been implemented as a well known strategy to build up the hype for the film as the days get closer to the release date. Larger conglomerates such as Disney would have a very large budget for marketing, this gives them the chance to advertise on a larger scale, with a variety of different advertising plans. For example, Disney is well known for partnering with Mcdonalds and putting characters from that film as the toys i...
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